A credible, targeted and cost effective tool, press releases intelligently target the audience offering information that people commonly seek out when making purchase decisions and at the same time, create awareness for a company. In other words, it subtly helps influence public opinion. However, it needs to be used consistently to create a brand recall value and positively impact the readers. Creative Communications has proficient writers to pen articles for diverse industries and to format the story so it is newsworthy and picked up to be featured in the publications.