When specific information needs to be imparted to target audience, newsletters are most effective. This could be used as a means to reach out to internal team members to keep them updated on what is going on within the company or clients who need to be kept posted on projects/ new launches. Externally, this serves the additional purpose of creating top-of-the-mind recall. Relevant information can be imparted through monthly mailers (e-newsletters) as well as in print format, advantage of the latter being that it can be more detailed. Creative Communications has experience of delivering in both formats.